DOTW – The Conflict of Interest in the Fitness Industry

The Dogma of the Week – The Conflict of Interest in the Fitness Industry

This week I discuss the conflict of interest found in the fitness industry. I have found it to be common for fitness enthusiasts to get raging mad whenever you question the validity of how they exercise. The fury I would receive on Facebook when I would question a deadlift sounded damn near psychotic to say the least. After all, we are really just discussing whether lifting mass off the ground in a certain way is better than moving it in another way. No big deal. The underlying meaning behind this aggression by a deadlifter being questioned goes much deeper than just moving mass around. If a deadlifter makes money as a professional preaching (almost in a religious fashion) that the deadlift is the holy grail of exercise, it is quite likely they will be infuriated by the thought of someone questioning them. That questioning effects their pocketbook. We have to understand that in our culture, to be considered wrong is not a good thing. Wrongness is usually accompanied by incompetence in our culture. The difference between one maintaining their reputation can often times be the difference between being seen as “right” or “wrong”. Business wise in fitness, people think that they have to be right no matter what so that their reputation can stay afloat, leaving the reputation as a “specialist” so that people will continue to buy their product or service. The danger in this mentality is that if you are always “right”, there is not need to learn anything new, hence the main issue I have with the fitness/wellness establishment.

Above there is a video where I break a few more points down about this topic. This blogpost only scrapes the surface of what is actually happening in the wellness establishment and I am going to continuously going to keep peeling layers in the coming months.

Think inentionally, not habitually,

Naudi

2017-01-18T20:26:38+00:00

6 Comments

  1. John Mc Carthy February 17, 2014 at 9:51 am - Reply

    Naudi
    You are so correct about the philosophy of the fitness industry. In my Going 30 plus years of training not working out. I found that by following your practices myself I have felt and started to function more efficiently and have now based my entire business and training around the function and have convinced people to start to train and stop working out !!!!! My website is still under construction. You are a great businessman and trainer to take this challenge on. I am supporting you 100% in my program.
    Thank You,
    John Mc Carthy

  2. Wolfgang February 17, 2014 at 10:38 am - Reply

    WelI, I think you can carry that situation as well over to nutrition. Even more a mass market … Lots of money made by the industries und despite all the information is out there people act not logical and keep feeding themselves just crap …
    My deepest respect for the goals you reached, Naudi …
    I myself studied Physical Therapy, being in the fitness business now for two decades and had always been trying to give my clients more than just muscles … trying to bring them to think by themselves and not just follow the masses …
    Wolfgang

  3. Wolfgang February 17, 2014 at 10:38 am - Reply

    WelI, I think you can carry that situation as well over to nutrition. Even more a mass market … Lots of money made by the industries und despite all the information is out there people act not logical and keep feeding themselves just crap …
    My deepest respect for the goals you reached, Naudi …
    I myself studied Physical Therapy, being in the fitness business now for two decades and had always been trying to give my clients more than just muscles … trying to bring them to think by themselves and not just follow the masses …

  4. Jon Mills February 17, 2014 at 2:40 pm - Reply

    Hi Naudi
    I couldn’t agree more!…As an ex-athlete and having worked in the fitness industry for over a 15 years. I have had the privilege of working with some great coaches/trainers and athletes who have inspired me to become better as a trainer every day. In my early stages of development I was unfortunate enough to work at a number of the big gyms who destroy the very essence of what it is to be a fitness professional and where clients and members are just numbers. Like CrossFit, the emphasis at these gyms is placed on clever marketing and maximising profits with no genuine concern on maximising individual’s health and well being. I am a master Kettlebell trainer and have been running my own personal training business for over 10 years. We pride ourselves on providing “functional training” and “lifestyle management” services that help individuals from all walks of life make healthy and positive changes in their lives. We really enjoy your posts and are totally with you on the refreshing functional approach to exercise. There are too many egos in the fitness industry which are restricting learning and hindering the industry from evolving. For every good trainer out there, there are a hundred trainers who don’t apply themselves properly and abuse their position and power as a trusted health “professional”. As trainers we have a duty of care to provide the safest and best qualified services to everyone that we work with. Keep doing what you’re doing Naudi we support you! Jon Mills

  5. Penny Hamilton February 17, 2014 at 6:18 pm - Reply

    Nandi you are truly gifted!
    You put into words what I see everyday in my work place. It blows me away to see how many people not only inefficiently workout but never question why their bodies don’t change (get stronger) or why they are dealing with injuries and pain! People are so similar to sheep!!! They are creatures of trend.
    You have taught me so much as well as endorsing the things I have already put into practice with my clients. Thank you for all your incredible videos and priceless information.

  6. laura April 26, 2014 at 3:03 pm - Reply

    I live in argentina and have the same problems you are explaning here. thanks for those words which bring light to our trainning world! I total agree and as you say I don´t follow you or anybody blinbly..I listen, think and then try everything myself, and you know what? experience also proofed you where right! Thanks!!!

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